Dunbar Golf Club was the first of our Green Glass clients to embrace the value of adding a private label collection—and the result is one of our most modern and vibrant ranges to date.
The Head Pro highlighted a recurring challenge: visitors were arriving after playing other East Lothian courses, but weren’t buying anything. Why? Because the merchandise looked too similar—nothing stood out, and many had already bought a logoed piece elsewhere.
So, on a bright, windswept summer’s day, we created a plan to change that.
Rather than relying on traditional tartans, Dunbar chose a fresh, coastal-inspired aesthetic. The final collection includes a custom golf polo and a premium golf hoody, featuring bold contrasts of navy and turquoise blue. Each design highlights unique icons from Dunbar’s rugged shoreline—like the Bass Rock, their lighthouse, and the historic castle from their crest.
This is custom golf merchandise that tells a story. It’s distinctive, premium, and rooted in place.
If you’ve ever walked the 4th at Dunbar, you’ll know how close the course is to the sea. At high tide, the waves can crash against the rocks and spray the fairway—it’s wild, energising, and unforgettable. Just like this collection.
It was a privilege to create bespoke apparel that captures the spirit of a club that truly stands apart.
