We partnered with Deeside to create a fully own-label, bespoke collection for their members.
With brand partners Fenix XCell Apparel & Accessories designed and launched a collection on pre-order basis for the club.
By removing stock risk, demand drove the order — resulting in a significantly larger uptake than a traditional shop buy would allow.
A specially designed members logo, created exclusively for this collection, further elevates each piece. Used their iconic clubhouse, it reinforces the sense of belonging and quiet exclusivity that defines membership at Deeside.
It reinforces two truths about members’ clubs:
• Members are highly engaged
• They want to wear their club’s own label
When identity leads, results follow.
