The University of St Andrews Signature Tartan Collection celebrate the university’s proud heritage and enduring connection to Scotland — reimagined through bespoke design and craftsmanship.
Developed in exclusive partnership with Ahead and Fenix XCell, these collections place the University of St Andrews brand story at the heart of every piece. Each design showcases the university’s distinctive tartan, blending tradition, authenticity, and contemporary performance.
The Ahead Headwear Collection combines timeless style with innovation, featuring custom embroidery, private label detailing, and premium materials that bring the university’s tartan and identity to life.
The Fenix XCell Private Label Apparel Collection reflects the same commitment to excellence, with bespoke polos and quarter-zips designed around the university’s signature tartan. From custom neck tags and hand tags to refined trims and finishes, every detail is uniquely St Andrews.
Together, these collections strengthen the bond between students, members, and visitors, celebrating a legacy defined by heritage, performance, and pride.
